Used of Digital Marketing for Tourism and Gastronomic Route “Mancomunidad Bosque Seco Sabores y Tradiciones del Sur”

Tourism is the most important economic activity in many developing countries, for this reason it is considered the driving force of different activities, including tourism and gastronomy. The Dry Forest Mancomunidad of the province of Loja with a vision of entrepreneurship, the application of ICTs and digital marketing has enhanced the rescue of the gastronomy of these localities by generating and improving the lifestyle of these communities. This article reveals the culinary and tourism route of the aforementioned commonwealth, enhanced with digital marketing and its impact on community tourism.