A Reciprocity Knowledge Sharing System Model for Academic Institutions

A Knowledge Sharing System (KSS) in universities can be an effective means of enhancing competencies in both research and teaching. Over time, there has been a paradigm shift in the field of KSS from a concentration on the technical processes involved to a recognition of the role of human behavior. A case study qualitative method was adopted to gather more meaningful insights on reciprocal motivational factors for promoting knowledge sharing (KS) activities. The study data were collected from fifteen professors and associate professors through face-to-face interviews over a six-month period. The research site was one of Malaysia's largest public universities. This study found that reciprocity is an important reason for academicians to share their knowledge with others. The paper introduces a Reciprocity Knowledge Sharing System Model (RKSSM) based on the knowledge sharing behavior (KSB) of academicians in academic institutions. This research contributes to the field of Knowledge Sharing Systems (KSS) through the development of an innovative RKSSM based upon qualitative findings. The model could be used to encourage KS activities among academicians in similar public institutions.