Influence of OTT service providers on Croatian telecomunication market

The object of this paper is to express influence of OTT service providers on Croatian telecommunication market in comparison with some European countries and United States based on mobileSQUARED research. As part of the project “Looking to the future”, the authors conducted a questionnaire about the impact of OTT service providers on the Croatian telecommunications market. The questionnaire has been sent to Croatian Telecom, VIPnet and Tele 2. The questionnaire was send in May and June 2015. All three operators have responded to the questionnaire. From the collected data, it has been concluded that decrease in traditional traffic since 2008 is around 10% and the operators believe that will remain the same for the next 5 years. Consequently, decrease in revenues from traditional services since 2008 is up to 20%. They are trying to generate revenues from charging data or from offering diversified service packages believing that LTE is offering new possibilities for generating revenues. They all hold that it is profitable to invest in infrastructure and new technologies so in 2016 they will invest from 10 to 40% of profit.