Delivering Public Value: Synergistic Integration via Gov 2.0

The potential of Gov 2.0 to facilitate greater communication, participation, and collaboration with citizens has been debated repeatedly in recent literature. However, Gov 2.0 fails to attract a satisfying level of citizen participation and has not lived up to expectations. Therefore, governments need to rethink how to engage the digital population via Gov 2.0 to achieve public value. To engage effectively, there needs to be a synergy between citizens and governments. The proposed research model in this paper aims to explain the synergy between citizens and governments that is needed to create public value via Gov 2.0. This synergistic interaction has emergent properties to create substantial public value, which is expected to result in many benefits including the increase in citizen participation via Gov 2. The theoretical foundation of the proposed research model builds on theories such as co-creation and public value. The paper concludes by suggesting further empirical research to evaluate and refine the research model.