Research on Power Marketing Business Analysis System Based on Short-Term Load Forecasting Algorithm

With the rapid development of highly automated artificial intelligence technology and software, information and digital technologies are reconstructing the original business model of traditional enterprises. The Internet plus power marketing construction of power grid companies has brought about a large-scale transformation and upgrading of marketing services. The daily business development of power grid companies cannot be separated from the marketing business system, electricity collection system, inspection system, power supply service dispatching platform and other systems. There are many business systems, some of which have a long service life and are often unable to update and respond to new business demands in time. Based on the short-term load forecasting algorithm, this paper makes the marketing business system serve for other business applications and response. It is helpful for power grid companies to formulate the market power purchase in the past few days and provide technical support for power grid companies' strategy of purchasing and selling electricity.