The Role of Computer Technologies in Formulating Effective Headlines for Russian-Language Media

This paper explores the growing importance of effective headline strategies in the competitive media landscape. It highlights the potential of computer technology, particularly machine learning and AI, to enhance headline creation. The paper argues for a collaborative approach, leveraging technology to analyze data, identify gripping elements, and summarize key points, while journalists maintain editorial control. The research aims to identify successful strategies that not only grab attention but also accurately represent the content. The study analyzes existing methods, explores the integration of computer technologies, and assess their impact on audience engagement through metrics like click-through rates and time spent reading. This research demonstrates the practical method of formulating headlines that optimize information exchange in the digital age, making it valuable for media professionals seeking to enhance audience engagement and for researchers interested in the intersection of technology and journalism.