Application of CRM Oriented Data Mining Algorithm in Power Marketing

Power marketing refers to the main business mode of power enterprises, which essentially adjusts the supply-demand balance of the power market. However, with the continuous improvement of the electricity market environment and the emergence of new technologies, traditional electricity marketing also needs to make some changes to itself in order to cope with the various challenges brought by the new environment. This article believed that reforming from the perspective of Customer Relationship Management (CRM) was a good idea, but CRM systems were also difficult to handle and maintain customers with too many goals. Therefore, this article decided to use data mining algorithms to assist in customer classification in CRM.