The Influence of Virtual Reality on User Intention in Indonesia Tourism Industry

This study explores how Virtual Reality (VR) affects users' intentions in the Indonesian tourism industry, especially in the post-COVID-19 economic recovery period. Even though there are economic challenges and concerns about accessibility, tourism remains a popular choice for entertainment during vacations. In this research, a new method is suggested where VR technology is used as a marketing tool to promote tourist destinations. This method allows users to view virtual representations of tourist spots without any viewing angle limitations using VR technology. The results of the study indicate a positive connection between adopting VR and users' intentions in the tourism sector. Notably, the “Social Influence” factor, which is mainly influenced by friends and family, has the most significant impact on users' intentions to use VR for tourism. This research highlights the growing potential of VR technology in reshaping the tourism industry in Indonesia by improving user experiences and accessibility.