Information Management in Business: Effect of Social Media Use on Job Performance

Social media use is expanding dramatically in practically every aspect of life with over 53% of users worldwide, including in interactions between employees in an organization or company. However, unwise use of social media can negatively impact employee productivity, disrupt focus, and negatively impact the company's image. High social media usage can positively improve business performance financially and non-financially. Ineffective social media use may have an impact on workplace productivity. Consequently, this study is to explore the effects of social media use for both personal and professional reasons on employee performance. We conducted a comprehensive study involving employees of productive age (1855 years) at the Fertilizer Company and observed the field phenomena that occur. The study found that employees may engage in two types of usage behaviors that have an impact on job performance: use of social and work-related social media on both internal and external social media. We discovered that the interaction between work-related use and social-oriented social media has a favorable effect on employee job performance. The use of internal social media for work purposes can improve employee performance. Based on the findings, we conclude that in contrast to socially oriented social media, increased social media usage for social issues has no discernible impact on employees' performance at work.