Determining The Intention to Visit Foreign Tourists to Sabang, Aceh, Indonesia: Halal Awareness as Moderation

This study examines the effect of halal image and attitude on the intention to visit foreign tourists in Sabang, Aceh. This study tested halal awareness as a moderator variable in the hypothesized relationship. This survey is a self-administered questionnaire that is disseminated online to selected international travellers around the world. Using a non-probability quota sampling technique, 100 samples were used for further data analysis. Data were analyzed using Smart PLS software. The findings of this study indicate that the halal image and attitude significantly influence the intention of foreign tourists to visit tourist destinations in Sabang, Aceh. The relationship between halal image and attitude towards the intention to visit foreign tourists is moderate by halal awareness. This study provides empirical evidence that halal image and attitude significantly affect foreign tourists' intention to visit destinations in Sabang, Aceh. As for the practical implications, the findings of this study must improve the halal image and attitude that can encourage tourists to visit tourist destinations in Sabang. It is hoped that tourist destinations can increase halal awareness following the expectations of tourists in the future.