Dynamic Pricing Strategies and Information Delivery Optimization Through Electronic Shelf Labels

Electronic Shelf Labels (ESL) have emerged as a critical retail method for handling dynamic pricing and information. This study describes a revolutionary ESL system integrating an energy-efficient electronic ink display with server and receiver components. This electronic shelf labels integration enables realtime pricing modifications and product details to be distributed in economically and ecologically friendly. Furthermore, ESL's integrated e-ink display technology reduces the requirement for continuous power consumption to retain displayed content. This one-of-a-kind e-ink function keeps price tags and product information visible even during power outages, considerably decreasing energy usage and boosting sustainable growth.