Predicting Consumer Behaviour with Artificial Intelligence

Predicting consumer behaviour is vital for businesses to thrive in today's competitive market. With the rapid advancements in Artificial Intelligence (AI) technologies, businesses are increasingly turning to AI-driven solutions to gain valuable insights into consumer preferences and purchasing patterns. This comprehensive review explores the diverse methodologies and AI techniques employed in predicting consumer behaviour. It looks into topics including machine learning algorithms, natural language processing, and deep learning models, which are used in consumer sentiment analysis, recommendation systems, and market trend predictions. Additionally, the review highlights the challenges faced, including data privacy concerns and ethical considerations. This paper provided a comprehensive knowledge of the present environment via a rigorous examination of existing literature and case studies, paving the way for future research and practical applications in the field of consumer behaviour prediction.