Research on the Key Elements Deconstruction and Quality Evaluation Index System of Film and TV IP

Film and television serve as significant mediums for cultural expression. The identification and accurate evaluation of the key elements inherent in high-quality film and television intellectual property (IP) are of paramount importance for the high-quality development of cultural endeavors and cultural industries. This article leverages both knowledge and data as dual driving forces to deconstruct the key elements inherent in high-quality film and television IP and establish a comprehensive evaluation system. Guided by knowledge, the key elements of film and television IP in each stage are deconstructed from a value chain perspective, resulting in the development of an initial evaluation index system. Driven by data, the final index system underwent purification via factor analysis, and its validity was further confirmed through multiple linear regression and Backpropagation Neural Network models. Lastly, the CRITIC method is employed to reinforce the interpretability of the indicator system and address the interpretability issue of the model results, thereby accurately reflecting the contribution and significance of each indicator to the target variable.