Modeling the Impact of Digitalization on the Development of Smart Systems of Internet Trade

The research substantiates the key role of digitalization in the development of Smart Systems, which are the basis of Internet trade. The advantages of Internet trade and the significance of its development as an important sector of the economy are given. It is determined that the use of advertising in social networks and the number of Internet users should be included in the list of the main factors affecting the volume of e-commerce sales. The influence of these factors on the sales of Internet trade is modeled, in particular, the regression equation is calculated using the Eviews software package, and the autocorrelation of the relationships between the resulting and factor characteristics is checked using the Durbin-Watson test. The obtained results prove that the sales volume of Internet trade is directly affected by the number of Internet users and the application of advertising in social networks, so it is necessary to focus on the development of these factors, using modern digitalization tools.