Research on Operation Mode of Popular Science Video of Automobile Knowledge in the Background of Big Data

With the deepening of automobile knowledge in people’s lives, the society has paid more and more attention to the automobile industry. Although the development of the automobile industry has many similarities in the national environment. However, there are great differences in the actual operation of each city. The development of the automobile industry in different urban environments is more personality problems. At present, video is developing rapidly and has become an important means for people to obtain information. Therefore, this paper attempts to develop the operation mode of auto knowledge science popularization video from the perspective of big data to help science popularization institutions effectively use short videos for science popularization. When using big data for science popularization, communicators can integrate other communication channels, focus on content, and enhance relevance, which is conducive to the audience’s in-depth understanding of science popularization knowledge, At the same time, it can also improve the publicity and radiation area of science popularization knowledge of science popularization institutions, more effectively impart scientific and technological knowledge and skills, cultivate scientific literacy, and disseminate scientific culture.