The Effect of Technological Capabilities and Social Media Usage on Export Performance with Competitive Advantage as Intervening Variable on SMEs in Indonesia

This study empirically investigates the relationship between technological capability and social media usage on the export performance of garment SMEs in Indonesia, along with the mediating effect of competitive advantage. To scrutinize the data gathered from questionnaires administered to 138 small and medium-sized garment enterprises, the PLS-SEM analysis was conducted. The findings of this study reveal that technology has a direct influence on improving export performance, but social media does not, however, the full mediating effect of competitive advantage is found in the relationship. Finally, this study contributes to filling the gap of previous research by incorporating competitive advantage as a mediating variable and enhancing the role of RDT and SPT.