Analysis Intention to Use of Smart Tourism Application with Model Extended UTAUT 2 Approach

The development of information technology currently provides great opportunities for tourism and tourist businesses. All developments provide useful application effectiveness for tourists. Therefore, it is important and useful to explore the factors that influence the intention to use tourism applications among tourists. This study aims to understand the basic factors that influence user intentions to adopt and use smart tourism applications among college students. This study uses 61 indicators with nine constructs to form the proposed research model on the basis of the Extended UTAUT2 model. This study used an online survey using Google Forms with the results of 278 valid and appropriate respondents. Analysis was performed with 278 data using SMART PLS 4.0. The analysis of testing the fit model shows that the results are good, namely R2 of 0.743. Also, found that of the eight hypotheses designed six hypotheses were not supported, namely Performance Expectancy, Hedonic Motivation, Effort Expectancy, Social Influence, Facilitating Conditions, and habit, which had no effect on tourist Behavior Intention. Two hypotheses were supported, namely, that deal proneness and pricing value have a crucial impact in raising tourist intention to utilize the application. The application provides easy transaction services with various payment methods, fast payments, high security for transaction convenience, provides promotional offers, and rewards. So, the tourist industry in developing tourism applications can fulfill users' wishes.