Predicting User Likes in Online Shopping Using Artificial Intelligence and Big Data Analytics

There are now an absurdly large number of available products as a result of the expansion of e-commerce, making it challenging for customers to find and choose goods would enjoy. To assist customers in finding items that suit their interests, online shops have turned to recommender systems. Traditional recommender systems do, however, have constraints that AI and Big Data Analytics can get beyond. This study uses AI and Big Data Analytics to forecast customer preferences for online buying.