Analyzing the Impact of Social Media on E-commerce: Harnessing Recommendations from Online Product Reviews

The rise of social media platforms has significantly altered the nature of online interaction. Social networking sites like Facebook, Instagram, Twitter, and LinkedIn have given companies a new and effective way to connect with clients, get feedback, and market their wares. Customers' positive product reviews shared throughout social media platforms, however, help build a loyal following. Our study's overarching objective is to examine the role of social media in online retail and use data from consumers' reviews to foretell whether or not they would advocate for a certain product. The paper also discusses the pros and cons of e-commerce utilizing social media and provide suggestions for companies who want to tap into the potential of social media to boost their online sales.