Application of Cluster Analysis Algorithm in Informationization Decision of Electric Power Marketing

Electric power marketing is the main content of the development of electric power enterprises, but in the sales process of electric power enterprises, market changes and sales methods will affect the decision-making results and reduce the rationality of power marketing. this paper proposes a cluster analysis algorithm to analyze the information, improve the development level of electric power enterprises, and shorten the time of marketing decision-making. Then, a comprehensive assessment of the market data is conducted. Finally, continuous monitoring is used to make power marketing information decision-making and output the results. The results show that the cluster analysis algorithm can accurately make power marketing informatization decision-making, improve the level of power marketing informatization decision-making, and the rationality is greater.the cluster analysis algorithm can meet the requirements of power marketing information decision-making and is suitable for the continuous analysis of the development of electric power enterprises.