Insights on Online Food Delivery of Mobile Application User Behavior in Indonesia's Large Cities

The rise of application services is increasing, followed by the growth of lifestyle businesses and competitive businesses in the food and beverage industry. There is a rising need for the ordering process to be simplified so that customers may more easily enjoy their meals and beverages. The improvement that has been made comes as a result of the Covid-19 outbreak that was experienced in Indonesia. In the course of the Covid-19 epidemic, this research investigated the elements that impact customers' behavioral intention towards the use of online meal delivery applications. In this research, the snowball sampling approach is utilized, and multiple regression analysis is used to answer the research questions and test the hypotheses. This study is based on the legitimate responses of five hundred different respondents. The findings of research, a perceived ease of use, a focus on time savings, a convenience incentive, and a concern for privacy and security all play a role in behavioral intention. Although privacy and security are still becoming weaker issues, convenience is becoming a strong motive that pushes consumers to complete transactions through online meal delivery services.