Cyberspace communication in the SME business context: exploring ways to improve technological readiness and capability of Thai SMEs

This study indicates how cutting-edge technology in e-commerce via the usage of online retailing and applications can help revitalize small businesses and SMEs in Thailand by looking into experts' recommendations from businesses experts and SMEs owners to suggest implementation plans to encourage transformation in traditional Thai SMEs through advanced technologies and gain support from the Thai younger generation. The concept is based on Thailand's demographic and society. In methodology, this research has used a thematic qualitative approach based on experts in specific sectors, such as; businesses firm, marketing experts, and SMEs, to determine the limitation and gather recommendations based on cyberspace communication and advanced technology. The result has significantly identified the limitation of knowledge and supports in the Thai SMEs sector, which limited them from adapting/accepting the advanced technology into their practice. However, Expertise confirmed that Thai SMEs could adapt to advanced technology with proper training and support from larger business firms and the government sector.