Mechanisms for Improving Investment Efficiency through Continuous Delivery in Internet Services

Many Internet service companies are working to speed up the delivery of new functions in order to gain a competitive advantage. One method that is gaining attention is Continuous Delivery (CD). Shorter delivery cycles are considered better. Inspired by the case of software development at Recruit Co., Ltd. this research proposes a new computational model that expresses delivery cycles in terms of time and profitability. We then show that profitability can be improved by shortening the CD cycle term and dividing development items. We show that this improvement occurs by minimizing opportunity losses. These results provide important implications for the implementation of CD and suggest directions for future research.