1 Introduction
As software keeps becoming more important in our daily lives, the use of mobile devices such as smartphones and tablets increases as well. It is estimated that mobile technologies are now used by two-thirds of the global population. Furthermore, mobile users universally consume more digital minutes per person – more than double in the vast majority of countries and regions [2] . In this context, smartphones have become the dominant platform for mobile time consumption, in terms of total minutes across every market. About 80% of all mobile time [2] is spent in application consumption (commonly known as “apps”). As of January 2020, there are over 2.8 million applications available on Google’s Play App Store [4] .