The Rising Importance of AI in Boosting the Efficiency of Online Advertising in Developing Countries

There hasn't been enough study into artificial intelligence. Digital marketing may be taken to greater levels with the help of deep learning machines and AI. The potential of online marketing is likely to lie in the positive reactions of a wide range of Indian consumers to sales automation technology, thus this research seeks to assess the results of that research. We discover that software engineers need to work in tandem with online marketing who use algorithms with deep learning to account for consumer mentality, behavior, and preferences while designing the architecture. As a result, in the future, firms will reap enormous advantages as precise consumer data is readily accessible to marketers. Predicting the machines' behavior under different situations is made possible by a causal model based on regression analysis. Data was analyzed using SPSS version 20 and R software, and information was gathered about customers' actions, preferences, and feelings in order to determine, through a fuzzy-set qualitative analysis (fsQCA) approach, whether or not the engine's services could be effective in persuading them to make use of the latter.