Valuable Insights Framework for Big Data and Analytics in the Malaysian Public Sector Organization

Implementation of Big Data and Analytics (BDA) is crucial to facilitate quality decision making among higher management in the government bodies. BDA consists of large datasets that are able to reveal relationships, trends, and noteworthy patterns, especially those connected to other interactions and human behaviors. Big data's potential worth is increasingly apparent to the public sector. Governments generate and gather enormous amounts of data through routine operations. It performs the role of data consumer in a way that enables data to be used for the facilitation of decision-making in public policymaking, service delivery, organizational management and innovation. Data analytics can make the appropriate decisions at the right time is crucial to achieving improved policy outcomes. In conjunction with the establishment and arising awareness of data driven decision making in the public sector, there is a significant need to understand the values of BDA from real organization and settings. Hence, this study has identified the values of BDA from four perspectives of financial, people, process and research development. These perspectives have been enriched via qualitative approaches of case studies from selected ministries and public agencies. The findings show and elaborate how far these valuables perspectives true from the official based on their experience. At the end, this framework will guide and give awareness about the impact and values of BDA in facilitating strategic thinking and planning in the decision making. By taking BDA as an effective method or tool which clearly emphasizes data, it drives for more transparent and accountable decision making in the bureaucracy of public sector.