Habits and Satisfaction as a Driven for Customers to Repeat Use Cash on Delivery Payment Method

Buyers use the COD payment method because they are familiar with traditional payment systems and feel comfortable because it provides various conveniences. Therefore, it is essential to investigate the role of habits and beliefs in shaping buyer intentions and behavior using the COD payment method in e-commerce. Data collection uses a questionnaire distributed online through social media to 300 COD users. Then, the data were analyzed using the partial least square-structural equation modeling (PLS-SEM) method. It is statistically proven that satisfaction, perceived payment alternatives, and habits positively affect the intention to use the COD payment method. Lastly, intention to use significantly affects repeat use of the COD payment methods.