The Level up of Digital Commerce Performance Model for University Digital Startup Ecosystem

The objective of this study is to analyze the university ecosystem on how it can level up in being a startup as part of the digital commerce performance. This study used a qualitative analysis to find the empirical evidence. The crucial research methods are craft idea and do commercial. This study found that the Upper North Thailand Startup adopted a different degree of digital commerce performance. Sample groups were separated into three groups: startup of department, SMEs and student. The highest potential is product potential, and the lowest potential is the use of IT for the supply side.