User preference Based Personalized Collaborative Filtering for Large Scale Recommender Systems

The Indian market for internet shopping has already been penetrated by E-Commerce. People are increasingly attracted to shop online, which has altered the market landscape. Amazon, Snap deal, Flipkart, and more companies offer online shopping sites that are gaining traction. As the number of online buyers and dealers grows, smart business approaches are required to deal with the massive amounts of data generated every day. Recommendation systems play a crucial role in sifting this data and giving consumers with relevant information. Various strategies for recommender systems have been used, such as Collaborative Filtering, Content-based, and Demographic, but these techniques have a number of flaws that make them ineffective. Among these collaborative filtering approach is widely popular because of its simplicity and accuracy. But still these systems can be improved in their accuracy when used for multiple domains. As a result, more distinguishing traits must be identified in order to optimize these procedures. This can be accomplished by combining the benefits of multiple strategies in a hybrid approach. This paper describes a hybrid approach that identifies the users with shared preferences (semantic users) and their dynamic interests with parallel training to improve recommendation efficiency. Results were compared with other state of art techniques and the accuracy of our system is found to be improved by 2% and seems to give promising results for multiple domains.