Foreign Trade Cross-Border E-Commerce Platform Based on B2B Horizontal Path

With the arrival of the “Internet +” era, cross-border e-commerce has been standing on the “wind” of the capital market with the help of the “Internet +” boom. The state has issued a series of policies and measures to promote the development of cross-border e-commerce and provide it with an unprecedented financing environment. The rapid development of cross-border e-commerce will also become a powerful driving force for economic growth. The application research of foreign trade cross-border e-commerce platform based on B2B horizontal path is mainly to understand the market situation and development trend, and analyze the competition situation and its impact. This paper analyzes the development strategy of the foreign trade cross-border e-commerce platform based on the B2B horizontal path, analyzes the actual situation and performance of the foreign trade cross-border e-commerce platform based on the B2B vertical path in different countries, and analyzes the competitive advantages of the foreign trade cross-border e-commerce platform based on the B2B horizontal path. Application research will provide comprehensive analysis for interested users.