An Analytical Study of Iraqi Supermarket Materials using the RapidMiner Tools

In our increasingly interconnected world and with the constant development of information technology and database technology. In addition to the rapid increase in the speed of internet connections and the fact that the data has shown explosive growth. However, in the countenance of huge amounts of data, individuals are often jumbled and unable to discover the hidden knowledge and the relations that govern these data, resulting in a waste of resources. This research uses the Rapid Miner tool to analyze the data of the supermarket in Iraq, analyze the products by using the Association rule algorithm, and provide instances of modeling and marketing recommendations, which have strong practical value that could even extend to the health of the customer. Likewise, could know is there a link between the food's consumers look at and what they choose. All that could be used as a basis for making decisions about marketing activities such product placements, bundling sales can be carried out, and promotional pricing to obtain more total profits. Further studies using different techniques are required to give regulation and development to this area.