REVIEW OF BIG DATA ANALYTICS

In today's technological era, the decision-making that takes place has a very high amount of data to be worked upon. Big data is so vast and has such a wide variety involved to it that it gets very difficult to manage it according to how it was done before. Due to this reason and a constant change in data, we need to find solutions for the same. People involved in big data analytics can find conclusions from the data itself. The data might be from social networks, everyday transactions, consumer contacts, and many more. Hence advanced analytics techniques on the data provide us with a lot of different advantages. This study aims to find and look at various analytical techniques, mechanisms, benefits, problems, and tools that can be used in this field. It also briefs us with the opportunities that are offered by the same for decision makers involved in the same.