Influencers Analysis from Social Media Data

Influencer promotion through interpersonal organizations is turning into a significant option in contrast to conventional methods of publicizing. Different arrangements have been suggested that frequently exploit chart-based ways to deal with finding influencers in interpersonal organizations. Influencers are people who have good recognition and reputation in a particular expertise area. In social media, Influencers are someone who influences others with different posts and a huge number of followers. To enhance product sales and personality, market researchers find influencers in their area. Most Influencers are found on Social media platforms, namely, Instagram, Facebook, YouTube, and Twitter by analyzing their likes, comments, and followers. In this paper, Instagram and YouTube data sets are analyzed. The Influencers are identified on engagement rate and categorized into mega and mini tiers. These influencers are used to brand promotion, enhance the brand reach and thereby enhance the business.