Predictive Analytics for Black Friday Sales using Machine Learning Technique

In the day to day life, many products are launched in the market. Many products get successful in the market and some of the products get fail. Predicting the behavior of customers towards various products leads to make successful in sales. Different machine learning techniques are used to predict the behavior of different customers in purchasing various products. The prediction model with the combination of different regression and Xbooster will lead to identifying the customer demands. The above-said process leads to an increase in the profit of retail stores with an accuracy of 99.21%. The customers can identify black Friday, where the products can purchase very cheaply according to interest also based on the various features like product price and comparison with the existing one.