Recently Research on Social Media Influencers

People with significant power to influence others on social media are known as social media influencers. They play a key role in people's decisions and judgments. The current study aims to identify the recent research trend of social media influencers research. By searching the SSCI/SCI database, we found 1,245 articles. By analyzing these articles, the current study maps the trend and reveals the highly influential research article. The results provide fundamental insights into the recent research on social media influencers.