The Role of Gender in Moderating The Effect of Teachers Empathy, Reputation and System Quality on Student Satisfaction Online Learning Program

Over the past few years, technology adoption in education has increased significantly. Most universities like to invest in modern forms of learning, therefore it can be seen for the rapid growth of e-learning. This study aims to determine a comprehensive model in determining online learning student satisfaction during the Covid-19 pandemic with the role of gender as moderation. The sample in this study was 239 Binus Online Learning students. The data analysis technique in this study used a structural equation model (Structural Equation Modeling, SEM) with SmartPLS 3 software. The results of this study found that instructor empathy, higher education reputation, and system quality had a significant influence on student satisfaction, especially in the context of online learning on Binus Online Learning which simply used high technology to support the Learning Management System. Gender has no role in moderating exogenous to endogenous constructs in this research model, so it can be said that the technology used in Binus Online Learning has high student satisfaction because the system is good enough to carry out online learning.