YoBagi's User Experience Evaluation using User Experience Questionnaire

The pandemic has brought many negative impacts on human life. One of the negative impacts is economic downturn of Micro, Small, and Medium Enterprise (MSME) actors in Bangka Belitung Province. To solve this problem, a website-based marketplace platform called Yobagi was created. As we know, a new software product must have a good user experience. By having a good user experience means that the product has met the needs of its users. For this reason, an evaluation of the user experience is necessary. This study aims to measure the user experience of using Yobagi. The evaluation uses the User Experience Questionnaire (UEQ) tool, which consists of six scales: Attractiveness, Efficiency, Perspicuity, Dependability, Stimulation, and Novelty. There were 40 respondents who were taken from the top of MSME actors. As the UX evaluation results, it is known that the final score of the six scales is above 0.8 and at the excellent level. This means that Yobagi users have a very good user experience in using Yobagi. In addition, Yobagi has met the criteria for good software by having an excellent user experience value.