Author details
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Rajiv Sinha
Also published under: R. K. Sinha
Affiliation
Department of Information Systems, Arizona State University, USA
Biography
Rajiv K. Sinha received the B.A. (honors) and M.A. degrees in economics from Delhi University, India, and the Ph.D. degree in business administration from Pennsylvania State University, University Park.,He is an Associate Professor of Marketing and the Center for Services Leadership Fellow at the W. P. Carey School of Business, Arizona State University, Tempe. His publications, in the leading marketing and management journals such as the Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, Strategic Management Journal, Supply Chain Management Review, and others, have addressed questions pertaining to the diffusion of new technologies and their impact on profitability. His current research focu...Co-Authors:
Author's Published Works