How Does Value Cocreation Within Digital Platform Affect the Business Processes Digitization of Participating Enterprises? The Chained Mediating Role of Resource Patchwork and Digital Platform Capability

Digital technologies have changed firms’ innovation logic and value creation mode, how organizations leverage the digital platform to promote value cocreation to promote digital transformation has become increasingly prominent. Based on the perspective of platform participants and the theory of resource orchestration, this article integrates resource and capability view to build a chain mediating model to explore the mechanism of value cocreation influencing participating enterprises’ business process digitization in the context of digital platforms. Then, we use multiple regression and bootstrapping methods with survey data from 247 Chinese manufacturing SMEs to empirically test the proposed model. Our analysis results indicate that 1) value cocreation has a significant positive impact on business process digitization; 2) resource patchwork and digital platform capability play a partial mediating role between value cocreation and business process digitization; 3) there is a chain mediating path of “value cocreation—resource patchwork—digital platform capability—business process digitization.” This study could provide a theoretical basis and practical guidance for organizations to achieve digitization by leveraging the digital platform to facilitate value cocreation.