Navigating the Nexus: A Bibliometric Analysis of the Intersection Between AI, Multimedia and Journalism

The implementation of Artificial Intelligence (AI) in media and journalism is a rapidly evolving area that is reshaping the landscape of news production, distribution, and consumption . [7] However, the full potential of AI in journalism is currently limited by the reliance on tech companies and the early stages of academic literature on the topic. Studies highlight the transformative impact of AI on journalism, emphasizing its role in enabling journalists to break news quickly while also facilitating in-depth analysis. The integration of AI in media and Journalism is evolving drastically, reshaping the landscape of production, distribution and consumption of news content. AI technologies, such as machine learning, planning and optimization are increasingly used in the news industry to enhance productivity and efficiency. This study "Navigating the Nexus: A Bibliometric Analysis of the Intersection Between AI, Multimedia and Journalism" provides a comprehensive overview of the research data over the time period of 2015 to 2024 comprising 73 scholarly documents from 40 different sources to explore the intersection of AI in media and Journalism to increase the productivity and efficiency of news and content production. The study underlines the importance of AI in enhancing the journalistic capabilities while addressing the challenges of the implementation. This study aims at the annual publication numbers in the given time span. Major themes include the implementation of AI in journalism, ethical considerations on AI in news production, global impact, the future research directions to ensure it fulfils humanity’s best interests without enhancing societal inequalities or biases.