E-Commerce Website with 3D Catalog and Product Customization

As technology continues to advance, e-commerce platforms have become increasingly popular for various shopping needs. This paper presents a case study on PT. Kekean Primanda Indonesia, an e-commerce website focused on sustainable fashion with Batik, Weaving, and Embroidery. The objective of this study was to develop a website that incorporates a 3D catalog and product customization feature to enhance the customer experience and promote PT. Kekean’s unique products. The methodology employed in this study involved the waterfall development method, a structured approach consisting of sequential phases such as requirements gathering, design, development, testing, and deployment. Additionally, the Delone-McLean model was utilized to assess the effectiveness of the implemented website in terms of system quality, information quality, service quality, user satisfaction, and impact on the user and organization. The results of the study demonstrated the effectiveness of 3D visual object technology in e-commerce or e-marketplace environments. The addition of visual 3D objects as a promotional feature significantly enhanced the customer experience, as evidenced by the 79.4% "Good" rating in testing. This highlights the importance of incorporating 3D visual object technology to improve customer engagement with products. The study also validated the use of the prototype as a viable solution for businesses and enthusiasts in the e-commerce or e-marketplace sector to effectively promote products and gain a competitive edge. Overall, the development of the website with a 3D catalog and product customization feature for PT. Kekean Primanda Indonesia showcases the potential of technology in enhancing e-commerce experiences. By leveraging the waterfall development method and the Delone-McLean model, this study provides valuable insights into the successful implementation and evaluation of such technological advancements in the e-commerce sector. The findings contribute to the existing body of knowledge and offer practical implications for businesses aiming to optimize their online presence and engage customers effectively.