An Outlook on Sustainable Business Practices through Virtual Reality Marketing

Technologies and businesses blend progressively and work towards creating a sustainable future through the company’s marketing strategies. The purpose of the study is to find out the various sustainable outcomes of Virtual Reality Marketing (VRM). The exploratory research identified immersive experience, experiential economy, positive image creation, positive travel decisions, and repeat purchase as the constructs of VRM, and a total of 418 people were surveyed to analyze those constructs. The data were analyzed through statistical tests such as t-test, One-way ANOVA, and Chi-square with the help of SPSS software. The study shows a positive relationship between customers and virtual reality marketing. The results predict that businesses that have incorporated VRM tend to likely have a high-profit margin and more sustainable returns compared to their peer competitors.