Small Business Digital Solutions for Competitive Advantage in Operations

The rapid spread of digitalisation in the 21st century has brought many changes to the lives of small and medium-sized enterprises around the world. The opportunities presented by digitalisation are seen by many as an advantage and by others as a disadvantage. Its advance has significantly transformed the way every sector of the economy works, and small and medium-sized enterprises have been no exception. Many solutions have been introduced in recent years and decades to make operations, customer relations, payments and day-to-day work much easier. Turning digitalisation to our own advantage can make a significant contribution to the competitiveness of organisations. The more an organisation is able to harness the power of digitalisation, the greater the advantage it can gain in any market, from consumers to businesses. The aim of our research is to assess the use and adoption of some of the digital solutions that can give organisations a competitive edge in some respect. We focus on solutions that are commonplace for businesses. We present the results of a questionnaire survey conducted in 2023 in Hungary and Slovakia. We want to show how popular and widespread everyday solutions are among businesses in the two countries. The aim of my research is to identify which country is ahead in the digital world, in terms of organisational digitalisation, and to identify ways and directions that can be developed and improved to increase competitiveness.