A Bibliometric Analysis of Digitalisation in the Tourism & Hospitality Industry

Digitalisation in every sector has increased rapidly after the COVID-19 pandemic, and the tourism & hospitality industry needs to catch up. Social distancing and tourist safety were prime concerns, forcing the industry to switch to digitalisation. This study attempts to discover the publications, citation trends, and countries involved in digitalisation in tourism & hospitality (DT&H). Since 1956, 499 articles have been published, but only 485 articles have been extracted from the Scopus database after excluding the incomplete information. Most documents on DT&H were published in 2022; however, most citations were generated in 2021. VOSviewer was used for countries’ bibliographical coupling and keywords cooccurrence, and Biblioshiny (R-tool) was used to find trending topics and thematic evolution. The Russian Federation published the maximum number of articles, whereas the United Kingdom has had the maximum number of citations since its inception. India, France, Malaysia, Croatia, South Africa, and Australia are emerging countries in DT&H. Digitalisation and tourism are the highly occurring keywords. Tourism is the top trending keyword, followed by digitalisation and tourism management. Historical preservation, performance, heritage tourism, and personnel are emerging or declining themes. Future researchers can use the emerging theme for their work and explore the role of digitalisation in heritage tourism. Databases bigger than 500 metadata may help generalize the output and can be accepted readily.