Energy Efficiency-oriented Entrepreneurship or Entrepreneurship-oriented Energy Efficiency Initiatives: A Future Experts’ Perspective

The purpose of this paper is twofold: first, to introduce the concepts of energy efficiency-oriented entrepreneurship and entrepreneurship-oriented energy efficiency, and second, to reveal how future experts answer the question of which of the two is needed more for the overall energy efficiency improvement. The research design of the study is qualitative. Empirical data is obtained through a combination of exploratory and descriptive research strategies. Energy efficiency-oriented entrepreneurship is defined as a proactive attitude or readiness to seek, create, and discover opportunities to improve energy efficiency in existing business organizations, while entrepreneurship-oriented energy efficiency is related to the provision of opportunities for enterprises to use less energy when performing the same tasks or achieving the same results. According to the future experts, involved in the survey, entrepreneurship-oriented energy efficiency initiatives are more needed as a starting point for the development of a sustainable economy, but energy efficiency-oriented entrepreneurship is more important.