Intelligent Marketing: Using AI to Segment and Target Customers

Artificial Intelligence (AI) has evolved into a potent instrument capable of revolutionising several industries, most notably marketing. With AI, organisations can now analyse large volumes of data, identify patterns, and take well-informed choices that have completely changed the way they connect with customers online. The many applications of AI in marketing were also discussed, such as suggestion engines for product ideas, chatbots for customer service, predictive analytics for targeting and segmentation, and the creation of personalised content. The study also underlined the benefits and possible risks of using AI in marketing campaigns.