Indian Handloom Exports to the US Market: A Centralized Platform-Based Business Model Framework Powered by AI

Handloom sector in India has been there for decades and weaving has been the profession by tradition for many of the communities that have existed since a longtime. If we observe the past few years, we see that there is a decline in the handloom export and an increase in the workforce attrition in this sector. There are multiple reasons for this shift in the workforce from handloom sector to other sectors which are more promising in terms of better pay and relatively less manual labour. This paper tries to propose a new business model that is backed up by artificial intelligence and machine language algorithms that will help and enable to create a centralized platform for the weavers that can give them the direct access to the market insights, customer preferences, latest trends, customer feedback, and much more. The objective of this paper is to reduce the burden from the weaver who other-wise have no insights on the market demand or customer preferences, which creates a demand supply gap and discourages them from continuing the profession of weaving as it costs them huge in terms of investment be it money needed for the looms or the time, and energy spent behind the loom in weaving the handwoven products.