Construction of O2O e-commerce user information management system based on data mining

With China’s entry into the WTO, the market economy is becoming more and more perfect, and the competition in various industries is becoming increasingly fierce. The contemporary society is an information society, and the development and application of information technology has become the key to determine whether an enterprise has vitality and competitiveness. It has become a hot topic in various industries to deeply analyze and mine a large amount of stored data and related environmental data to provide fast and accurate decision support for enterprises. What position will the existing traditional artificial information network be in? This is a major practical issue that should be seriously considered at present. There are indeed great limitations in using traditional methods to get information. It is based on manual labor. It is not only unable to handle a large amount of information necessary for economic management and planning management, but also difficult to accurately analyze and calculate. There are a lot of problems such as inaccurate, untimely, inapplicable and uneconomical information. Its information network mainly depends on the administrative system. The storage and safekeeping of these data requires a certain amount of manpower as well as continuous capital investment. With the rapid development of applications and businesses, a large number of business data are still generated, and there are more and more historical data. How can we find the useful information we need from a large number of business data, including the relationship between these information that has a critical impact on enterprise operation.