The Role of Artificial Intelligence in Enhancing Agility in the Supply Chain of Large Moroccan Companies

Looking at the agility of supply chains raises the question of how agility helps to explain how supply chains survive adversity and thrive against the odds. As a first step, it seems appropriate to take stock of supply chain agility, beginning with an exploration of distinctive characteristics of supply chain organizational structures to highlight the complexity of intra- and inter-organizational relationships. However, the seamless coordination of activities within and between organizations can lead to the creation of a collaborative network and a flexible, adaptable and non-rigid structure, which contributes to a better overall agility and responsiveness of the supply chain system. Thus, the challenges of strengthening supply chain agility are outlined through an analysis of the concept's dimensions.The aim of this article is to understand and analyze how and under what conditions the introduction of artificial intelligence in Moroccan companies has the potential to boost the agility of supply chains. For this purpose, a theoretical framework for analyzing our research problem will be provided, enabling the construction of a logical, coherent and comprehensible research model. A qualitative study will then be carried out to qualitatively test our research model. Our aim is to demonstrate that it is not enough to implement a variety of software packages to enhace the agility of supply chains, but that the organizational and human factors also need to be reviewed.