The Spiral of Managerial Innovation: Illustration through the Introduction of "Synchronous Logistics" Flow Management in a Moroccan Automotive

Managerial innovation is a determinant of organizational performance. Our article aims to go beyond the linear link between these concepts and go deeply in this relationship in order to study the virtuous spiral of managerial innovation. Using a longitudinal study of a logistics managerial innovation, the implementation of synchronous flows management, we show that it leads to an other managerial innovation in the supply chain management consisting of a new category of strategic collaboration with providers in the automotive industry in Morocco.